7 the brand will open its 32nd store, this one conceived and designed by young Kristian, who negotiated the lease using his high school French. “They are poised to work for you, these little offsprings of information, and the friend power they have is tremendous,” she says during a tour, pointing out the building where Jesse Jo designs her campy horror-themed music merchandise, including “Deadly Doll” T-shirts, and on the loading dock, crates bound for St. The fashion sophisticate counterpart to Richard’s Harley-riding, tough guy persona, she’s wearing a bespoke Chrome Hearts deep purple velvet spiderweb embossed blazer with black biker shorts and pale yellow suede Manolo Blahnik mules (her husband’s woodworking dust be damned).
On a recent morning, Laurie Lynn is click-clacking around the brand’s 250,000-square-foot Hollywood campus spanning three streets, 13 buildings and eight factories that make apparel, accessories, furniture, eyewear and more. With the windfall, they are opening more stores, eyeing new categories and launching a second collaboration with Hadid. Courtesy PhotoĪlthough the Starks declined to comment on revenues, sources say in recent years they quietly sold 10 percent of Chrome Hearts to a private equity firm for $150 million, which would put the value of their business at over the $1 billion mark.
